Creative Tidbits: Understanding Color Psychology for Impactful Web Design

by Fred Showker

COLOR tidbits is a column in DTG Magazine featuring creative inspiration By now, you've probably already seen our "National Coloring Book Day" page, and hopefully you had a great time over the weekend coloring some of our free coloring pages! Now that you're fully rejuvinated for color, let's get down to business and understand some important lessons about color, and how to use it on the web.
Have a great time . . .

The most important lessons for using color have been around for nearly a century. Color research is an ongoing quest to explain the workings of how humans react to various colors. I conducted seminars between 1988 and 1996 all over the country at some 22 cities a year. In nearly every one of those full-day sessions I had a 2-hour color segment, that's how important I ranked color in graphic design. I taught the psychology of color, building color, matching color to the subject, using color to send a subliminal message and a lot more. All of those lessons have been taught over and over again by about every design author in the business -- but I always enjoy seeing a fresh talent emerge!

Did you know that 'modo' is the Italian and Spanish for 'method, manner' or 'way' and the Latin for 'now, just now, only'. Designmodo is a new site (2010) for Web Design and Web Development, Tips and Tutorials, WordPress, Inspiration and such. Their location and owners are unknown and not disclosed on the site, their server is in Austria.

creative graphic arts & design

Jerry Cao is a content strategist at UXPin — the wireframing and prototyping app — where he develops in-app and online content for the wireframing and prototyping platform. Although this topic was thoroughly explored and documented in the late 1980s by Jan White, the concepts which seldom change can alwasy use refreshing, and set into new presentations for today's web designers. That's what Cao has done in this article. . . . Jerry writes :

Quoting  begins It's no secret that color psychology is used extensively in all aspects of design. From the colors used on day-to-day grocery items, to brand logos and website design, color is an important element that can convey a specific message to users.
      According to Kissmetrics, when we view a color, our eyes send a message to a region of the brain called the hypothalamus. In turn, this sends further signals to the pituitary gland and then onto the thyroid glands. This then signals the release of hormones which cause fluctuations in our mood, emotion and as a result, our behavior. Quoting  ends

This is a good read and deserves brain space with any designer new to the world of graphic design -- and perhaps a good refresher for the old pro.

UGNN Understanding Color Psychology for Impactful Web Design
Creative TidBits Here is Jerry Cao at UXPin

color preferences

True Colors – Breakdown of Color Preferences by Gender

KissMetrics believes :

Quoting  begins Good data is actionable data. ** Data-informed insights grow every business. ** A good product is always evolving. **The best approach is to keep it simple. Quoting  ends

Kissmetrics was founded in San Francisco (2008), because companies were using analytics solutions that were fundamentally confusing, required expensive implementation, and provided no actionable insights. The strive to make those analytics work for their clients.

Sean Work is the marketing coordinator at KISSmetrics. In his article about color and gender, he explains and illustrates these truisms about color

Color Points
GO Blue is the most popular color for both men and women.
GO The most unpopular color for men is brown.
GO The most unpopular color for women is orange.

This data should only be used as an initial starting point if it is going to be used to drive a design. Testing and collecting your own data is the only surefire way to know what colors work best for your audience.

GO True Colors - Breakdown of Color Preferences by Gender
GO Full scale infographic on COLOR: TRUE COLORS

Color favorites in the Design Center:

GO Do colors influence web site visitors?
GO Fixing a Color Cast with Photoshop Deke McClelland's Visible-Color Wheel
GO Photoshop Color, Color, Color Madness
GO Photoshop Madness Color, Color everywhere
GO Photoshop Color, Madness too
GO Photoshop : More Spring Color Palette Madness
GO Photoshop: More Spring Color Palette Madness
GO Brown without the Blues by Joyce Dalman, Tintbook
GO Vivid Color in Photoshop: how to enhance the color of an object
GO National Coloring Book Day August 5th

GO What did you miss in the last Creative Tidbits?

JOIN the creative experience! We'd like to hear from you! On the Facebook page, you'll find the gallery "Art is where you find it" -- you can contribute art there. Or, let DTG visit your site -- we'd love to have you contribute there and become part of DTG!

And, ... Thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988


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30th Anniversary for DTG Magazine